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See how the Google News Initiative helps news organizations thrive in a digital age.

Case Studies

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Storytelling

2018

The Washington Post: Combining world-class journalism with the latest technology

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2017

Google News Lab and the South China Morning Post partnered to create an immersive virtual reality project tracing the history of Hong Kong from British Rule to present day.

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2017

Building trust online by partnering with the International Fact Checking Network.

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2017

A new machine learning app for reporting on hate in America.

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2017

Impacto.jor: A coalition to measure the impact of journalism in Brazil.

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2017

Euronews & VR Stoytelling during the European elections in 2017.

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2017

A look at Electionland, a collaborative reporting initiative to cover the US election.

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2017

Fact Checking the French Election with CrossCheck, A Collaborative Reporting Initiative.

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2017

What the Guardian Learned From Its Groundbreaking VR Piece.

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2018

Flourish helps journalists create easy data visualizations.

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2017

How journalists can tell compelling stories using VR.

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2017

Using machine learning for better online conversations.

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2017

Publishers use YouTube to fuel their storytelling and reach new audiences.

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Monetization

2019

Clarin, Havas, and Clorox team up to deliver high-impact ads with Programmatic Guaranteed

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2018

The Trinity Mirror uses Google Surveys to support their editorial and monetization strategy.

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2017

Australia's leading real estate organization is using native ads to grow revenue, increase operational efficencies and provide adverstisers with more engaging formats.

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2017

Programmatic Guaranteed with custom creatives delivers scale for Vox Media.

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2017

Time Inc. grows revenue with “Adapt” native video ad units.

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2016

Unidad Editorial grows mobile CTRs 4x with cross-screen Native Ads on DoubleClick.

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2016

Sinclair quickly delivers news that matters by increasing mobile site speed.

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2016

Le Monde increases subscriptions with Google Play Billing.

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2016

BuzzFeed uses Google Surveys 360 to test ad effectiveness.

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2016

Grupo Expansión sees greater viewability with Native Ads on DoubleClick.

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2016

The Economist boosts its digital business management with DoubleClick.

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2016

AccuWeather Delivers Enhanced Value to Advertisers With Better Visibility.

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2016

Aller Media increases viewability with Native Ads on DoubleClick.

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2016

The New York Times grows engagement with Native Ads.

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2016

Gannett maximizes demand for all their inventory with First Look.

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2016

Postmedia increases direct sales efficiency with Programmatic Guaranteed.

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2016

G+J doubles programmatic revenue and 10X mobile revenue growth.

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2016

Demand Media creates efficiency through programmatic selling.

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2016

Condé Nast and MediaCom improves efficiency with Programmatic Guaranteed.

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2016

Gannett uses Google Opinion Rewards to monetize its content.

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2016

De Persgroep gains efficiencies using Programmatic Guaranteed.

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2015

Condé Nast revenue leaps 800%% using private marketplaces in Ad Exchange.

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2015

The Telegraph increases revenue by 126%% with Ad Exchange.

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2014

Il Meteo uses DoubleClick to successfully monetise their website and apps.

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2014

The NY Times uses Google Play Billing to maximize subscriber growth.

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2014

Milliyet creates a new revenue stream for their business using DoubleClick products.

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2014

BuzzFeed uses DoubleClick to support its international mobile growth.

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Distribution & Engagement

2018

How the New York Times and Google collaborate to drive technological innovation

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2018

A holistic approach to our partnership with Hearst Newspapers

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2018

Jagran New Media boosts traffic by 115 percent and revenue by 4.5X by expanding AMP strategy.

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2017

Noteworthy AMP pages on the web, using key AMP features.

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2017

Redefining Modern Web Development.

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2017

Telegraph reaches over one million monthly readers on Google Play Newsstand.

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2017

Hearst integrates key partner and product solutions on AMP.

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2016

Wired AMPs its 20+ year archive to meet audiences online.

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2016

Slate gets efficient with AMP.

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2016

Gizmodo gets 3x faster on mobile with AMP.

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2016

Reddit is creating web pages that load almost instantly by leveraging AMP.

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2016

Washington Post increase returning users from mobile search by 23%% with help from AMP.

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2015

Domain increases installs by 44%% with Material Design and Google Play services.

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2016

The Economist Espresso increases ratings by launcing ratings requests.

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2016

Nabd improves reader engagement with Material Design.

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2016

Expressen Sport app improves content engagement with new onboarding and navigation.

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2016

Glamour.de connects offline and online shopping experiences with Google Play Billing.

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2016

Aftenposten improves retention by allowing readers to customize notifications.

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Data & Infrastructure

2016

Telegraph Media Group builds enterprise data warehouse for real-time data analytics using Google Cloud Platform.

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2014

AccuWeather measures holistic analytics with Google Analytics Premium.

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2016

El Mundo improves user ratings and engagement with Material Design.

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2016

The Motley Fool increases order page conversion rate by 26%% with Optimize 360.

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2016

Sky News sets Guinness world record for live video streams using Google Cloud Platform.

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2018

Astro doubles content engagement with a personalized approach to content recommendation.

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