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Before you start, review the full application here to prepare your response.

Instructions

  • Please note that for news organizations selected for participation in the program, this proposal may be incorporated into the contractual agreement.
  • Questions? Email us at gni-yt-lab@google.com.
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You must apply directly for one of the three cohorts below.

  • Advertising Revenue: what could your organization do to drive a significant change in the amount of advertising revenue your news video content generates?
  • User Revenue: how can your organization use video to directly increase revenue from user payments?
  • Cost Savings: what can you do to make it less expensive and more efficient to make video news?
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Advertising revenue - project details (only applies to news organizations applying for the advertising revenue cohort)
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User revenue revenue - project details (only applies to news organizations applying for the user revenue cohort)
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Cost savings - project details (only applies to news organizations applying for the cost savings cohort)
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* Mandatory field
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Please list the major milestones for your project below.

As a reminder, projects will be twelve months in duration (October 2020 through September 2021). Projects should be deliverable within this one-year timeframe. This does not mean projects need to be fully scaled within one year, but organizations should be able to launch the proposal, pilot, or model during the program.

Please provide milestones for the duration of the one-year period, with a minimum of one milestone every other month and a maximum of two milestones per month. In other words, we ask that you submit 6 to 24 milestones.

Milestones should be listed in the following format: “Target date - Milestone title - Milestone description.” For example, one milestone might be: “December 2020 - Internal pilot - Test alpha of new technology with 25 internal test users, collecting feedback on design and features.”

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If selected, your organization will receive $200,000 USD in funding from YouTube. All organizations will receive the same amount; there is no flexibility to receive more or less.

Eligible expenses include engineering and operations costs (e.g. product development, project management, user experience design, database build, maintenance, and hosting), the purchase or licensing of any equipment, tools, hardware, software and other assets or materials needed for the project, staffing, training, etc.

Editorial expenses are not part of the eligible costs for Google funding and will not be covered. Funding may not be spent on general and overhead costs, nor may it be used to hire journalists or cover the production costs associated with a specific piece of video content. No expenses incurred before you and Google sign a funding agreement can be covered by the funding.

Please provide a detailed budget for the execution of your proposal above. Please add costs in each of the following categories. Within each category, please provide a total cost in USD, with additional detail where applicable. For example, the non-editorial personnel category might say: “$100,000 USD. 2x software developers @ $50,000.”

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By submitting your proposal, you confirm that:

  • You have the authority to submit your application to us on behalf of the person or legal entity you represent. If you do not have (or are not sure if you have) authority to submit your application to us, do not submit it.
  • All information contained in your application is true and accurate and meets the eligibility requirements.
  • You have all necessary rights, licenses, and approvals to share the information included in your application with us for the purpose of determining your participation in the funding program, and such information does not include any trade secrets, proprietary data, or other confidential information. You confirm that submission of the application will not infringe any third party rights (including intellectual property rights) or put you in breach of any confidentiality obligations. You confirm that your application and your proposed project abides by all applicable laws, rules, codes of practice, and regulations.
  • You have sought and obtained all necessary consents from anyone whose personal information you provide to us in connection with your application.
  • You acknowledge and agree that our final decision of participants in the funding program is not open to negotiation or dispute and we are not obliged to provide feedback on unsuccessful applications.
  • You acknowledge and agree that Google, its affiliates, and its and their directors, officers, employees and contractors may independently (i) create, develop or purchase products, services, information or materials, or (ii) work on, sponsor or commission projects, related to or similar to the subject matter of your application.
Proposal terms and conditions
1. Organization information
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Answer
Please​ ​provide​ ​your​ ​organization’s​ ​name​ ​and​ ​parent​ ​company​ ​name​ ​(if applicable).
Where is your company incorporated (or, if not incorporated, where is it registered, or if not registered, where does it have principal place of business)?
Please provide your organization's physical location. Please include the street address, postal code, city, state or province, and country.
What is your organization's website URL?
What type below most accurately describes your organization?
If you are applying as part of a collaboration with other organization(s), please specify your partner's or partners' names.
Please briefly describe your organization or, if you are applying as a collaboration, of all organizations. (1000 Character limit)
Are you, or any member of your organization (or any organization part of your collaboration), currently employed by or working on behalf of a government organization, in any capacity? Or, is your news organization (or any organization part of your collaboration) funded by the government, or does any government organization hold any level of ownership, control, or voting rights?
If yes, please provide details on the nature of your or your organization's relationship with the government.
Please provide a link to your organization's YouTube channel. You may enter multiple links separated by commas.
Has your organization previously applied to other GNI YouTube programs, including GNI YouTube Innovation Funding?
Please confirm your organization's eligibility for the GNI YouTube Sustainability Lab (must check one of the below).
Do you have a point of contact (partner manager) at YouTube? If so, what is their email address?
Please provide the *name* of the key point of contact who will represent your organization with respect to this proposal.
Please provide the *job title* of the key point of contact who will represent your organization with respect to this proposal.
Please provide the *email address* of the key point of contact who will represent your organization with respect to this proposal.
2. Project summary
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Which of the GNI YouTube Sustainability Lab cohorts are you applying for?
What is the title of your project?
In two sentences or fewer, summarize your project. Please be as clear and concise as possible.
Please write an overview of your project. This should be 3-5 paragraphs that succinctly and clearly describes the project you would execute and the outcomes you would like to achieve as part of the GNI YouTube Sustainability Incubator.
3. Project details
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How would you best characterize the current stage of your project?
The goal of the GNI YouTube Sustainability Lab is to accelerate innovative ideas that support the financial sustainability of video news. How will this project directly contribute to your organization's financial success with regards to video? (2500 Character limit)
A key component of the GNI YouTube Sustainability Lab is that selected participants will be expected to share their progress with a cohort along with other global participants working on the same topic. Please confirm you can commit to spending approximately 1-2 hours a month to participate in these cohort meetings, to take place over video conference. Note: Accommodations will be made for non-native English speakers and participants across time zones or with accessibility issues.
Additionally, the GNI YouTube Sustainability Lab seeks to find and develop models that can be scaled to the broader news industry. In three sentences or fewer, what will the broader industry (other publishers, broadcasters, etc.) be able to learn from your project? (2000 Character limit)
What types of newsrooms will your project be scalable to? In other words, what type of newsroom (location, size, etc.) will be able to learn most from your project?
How have you designed your project to be scalable to the broader industry (e.g., if you are developing a new technology, it might be open source)? (1500 Character limit)
The GNI YouTube Sustainability Lab also seeks to accelerate innovative, new ideas. What makes your project innovative? (2500 Character limit)
How have other organizations tackled this topic, and/or what approaches have been tried in the past? This research may show successful or unsuccessful models. What will your organization learn from these similar approaches; what will you do the same or differently?
What dependencies does your project have on YouTube? In other words, what, if anything, would you need from YouTube beyond funding and cohort workshops to be successful in your approach? (2000 Character limit)
What dependencies does your project have within your organization? For example, does your project require additional funding, resources from another team, etc. to be successful? (2000 Character limit)
In five sentences or fewer, why should the Google News Initiative and YouTube select this project? (2000 Character limit)
Please feel free to add any other supporting documents, e.g. presentations or business proposals, in support of this application. Attach link here.
4. Milestones
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Milestone 1
Milestone 2
Milestone 3
Milestone 4
Milestone 5
Milestone 6
Milestone 7
Milestone 8
Milestone 9
Milestone 10
Milestone 11
Milestone 12
5. Metrics
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What are the key indicators or success metrics you will use to track progress of your project? (For example, number of users of your new technology, revenue goals). (1000 Character limit)
What are the top three goals you hope to reach by the end of your project? Please be as specific as possible, including the metric and the target number. For example, you might say “Grow advertising revenue to $10M” or “Increase the number of subscribers to our digital subscription offering by 3x.” (1000 Character limit)
6. Budget
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Total overall budget
Total funded by your organization (your organization must fund any costs above and beyond the $200,000 USD provided by Google).
Payment of non-editorial personnel (for their work specifically on the project).
Engineering and development / maintenance costs.
Training for staff (please specify courses / audience for trainings).
Purchase or licensing of software.
Purchase of any equipment of hardware.
Other costs (please add detail).
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