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GNI Labs

In GNI Labs, cohorts of news organizations come together over several months to tackle specific business problems, with support from Google and industry experts.

Participants from each news organization:

  1. Receive customized consulting
  2. Learn from peers who face similar business problems
  3. Implement specific steps to advance their goals

Below are examples of some of our global Labs:

GNI Reader Revenue Labs

Helping news organizations grow digital reader revenue

Latin America

Partners: Mather Economics, WAN-IFRA

Participants: Clarín, El Espectador, Estadão, Estado de Minas, Folha, La Nación, Nexo Jornal, Reforma

Canada (Contributions)

Partners: News Revenue Hub, Membership Puzzle Project

Participants: Glacier Media, Village Media

Latin America (Contributions)

Partners: Blacksip Digital, Mirum, Technology For Solutions, Iconosur, News Revenue Hub, Membership Puzzle Project, WAN-IFRA

Participants: Animal Político, Agência Pública, AzMina, Brasil 247, Capricho, Correio Brasiliense, Crónica, El Colombiano, El Cronista, El Debate, El Faro, El Imparcial, El Litoral, La Opinión, La Silla Vacía, La Patria, La Prensa Gráfica, El Heraldo, Periódico AM, Repórter Brasil, UOL Esporte

Europe (Subscriptions)

Partners: FT Strategies, INMA

Participants: Dennik N, El Mundo, Gazeta Wyborcza, Kurier, La Croix, MittMedia, RP Online, The Independent

Asia-Pacific (Subscriptions)

GNI Data Labs

Helping news organizations transform their business through strategic data use

North America

Partners / Contributors: Deloitte Consulting, Local Media Association

Participants: Meredith, NBC O&O, Philadelphia Inquirer, St Louis Post Dispatch, The Seattle Times, Tampa Bay Times

Lab Reports: >> Data Lab Report

Asia Pacific

Partners: MightyHive, 55 the data company, Datalicious, e-Agency, Tatvic

Participants: Jagran New Media, Mainichi, New Zealand Media Entertainment, South China Morning Post, Star Media Group, UDN

Lab Reports: >> APAC Data Lab Report

GNI Product Labs

Helping news organizations develop products that address real audience needs

Asia Pacific

Special Topic Labs

GNI Startups Lab (North America)

Partners: LION Publishers


GNI Startups Lab (Latin America)

Partners: Insper, Google for Startups 

Participants: tbd

Print-to-Digital Transformation Lab (Global)

Partners: FTI Consulting, Lenfest Institute, Use All Five

Participants: tbd