15min+ (Round 4)

Lithuania Project type: medium EestiMeedia


15min+ aims to give users the personalised daily information they need in audio format, at a time and on a platform that suits them.

The solution

Entertainment output dominates television and radio, while information and analytical content is primarily only available via news portals. The aim is to allow users to learn the most important daily information on demand in audio format. Lithuania suffers the most road deaths in Europe, and many people drive while reading from mobile devices. 15min+ will help drivers learn the important news of the day, distraction free. It should be noted that such platform will be particularly useful for disabled people. There is currently no news platform aimed at partially sighted and blind people in Lithuania.