Current trends show that solutions-oriented content is already part of the positive future of news media, but limited resources and investment capacities are still obstacles. Spark IT screens the websites of partners, translates them and makes them available to all media partners. With this content, media can create their own dedicated sections and monetise them.
Offering EU publishers a solution to address a large range of activities within news organisations - from basic editorial needs to strategic marketing operations. The basic features already exists but the future portfolio with the key assets that will compete with other CMS has yet to be completed. This will include live text, push management, profile management and forecasting.
Ouest-France wants to increase the number of subscribers and life time of their subscriptions. To achieve this they will pick the most attractive content from existing data for each reader. This will be detected by an algorithm that predicts an impact score on audience, engagement and loyalty. This score will be defined by analysing ten years of digital audience data and finding patterns of popular articles.
Contexte’s editorial content data services have proven their value, but their content distribution is quite static, through a daily email or, at most, by social media.Better delivery will lead to increased client acquisition, increased up-sells and a reduction in subscriber churn.
Today a stream of digital media publications are emerging in every country. Many of these new media startups produce high quality journalism, but do not have the financial, organizational or technological skills to gain visibility, make a profit and grow. INDIE will support journalists and help them distribute high quality content through its platform.
The aims of this project are to increase new subscribers by 66%, decrease churn rate by 10 points and double digital-only subscriber revenue – all by 2020. Three significant projects are being carried out in order to achieve these goals: the rolling out of personalised paywalls, implementing machine learning in the conversion process and the creation of an enhanced user experience for subscribers - upgrading the most loyal customers.
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