PressHub Market - innovative and quality journalism (Round 6)
Romanian online newspapers need a direct connection with their potential advertising clients, for two reasons: 1. Media agencies intermediate the buy-sell process between publishers and media clients, keeping between 50-80% of each contract’s revenue and creating an imbalance on the market. 2. More and more independent newsrooms need their journalists to bring special projects and access grants and/or special funding in order to maintain the existence of the newspaper itself. This situation occurs both in big cities, but especially in small towns, where independent journalists struggle because of the local politicians who fund most newspapers in exchange for loyalty.