Rikastamo.fi - audience data exploration portal (Round 3)
Data utilization and exploration in most organizations are typically available to a limited number of technically savvy professionals because of the high complexity of data sets and the complexity and expensiveness of the data exploration technologies and tools. Rikastamo.fi opens the complex world of data for variety of purposes by actors in organizations that can benefit from exploring and analyzing large amounts of audience data - be it marketers, journalists, analysts or R&D. The service allows exploration and utilization of vast amounts of audience data in easily comprehensible visualized ways.