B-Voices (Round 6)

France Project type: large Bayard-Presse


Smart data-driven audio vertical for daily news from La Croix

The solution

B-voices aims to create a smart data-driven audio vertical for La Croix. In 2018, la Croix started Smart Sections to personalise its news consumption user interface with an intelligent content proposal. We are now taking this experience in content curation to the promising field of audio. The premium audio service will be exclusive to all La Croix subscribers (who have unlimited access to the website and app content).