LocalEyes (Round 6)
Summary
LocalEyes will create a simple app that enables SMEs to reach their target local customers with digital display advertising using the inventory of local news publishers’ websites.
The solution
LocalEyes helps SMEs, by enabling access to more local customers in highly trusted localised environments for brand building and call to action. It will also help challenged local news publishers in continuing to provide local journalism by monetising more of their inventory direct to the end user at higher yields, rather than at OMP programmatic rates where yields are unsustainably low.