Nicheletters: an open platform for generating and monetising niche newsletters (Round 6)
FranceProject type: mediumCCMBENCHMARK GROUP
The newsletters market is evolving towards more niche newsletters. An Ascend2 study (Feb 2018) showed that single topic email newsletters prove to be the more effective email marketing tactic. The project NicheLetters consists of three steps:
1/ Build a platform to handle subscribing to a niche newsletter when reading linked-content on the site.
2/ Automatically generating these newsletters with the published content and automating distribution
3/ Monetising with highly targeted ads
The project will handle the following challenges :
1/ Producing hyper-niche newsletters
2/ Working on a “personalisation less” model
3/ Having enough traction to gain a large subscriber base
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