Ampoool (Round 3)

France Project type: prototype Poool


Ampoool is the first AMP compatible paywall. Affordable for all publishers, Ampoool will allow publishers to create frictionless tailored experiences of premium content within the AMP ecosystem. 

The solution

AMP adoption is growing fast. More than half of the major media publishers in Europe are using it and it’s having a great impact on all their traffic metrics. However although premium content seems to be a sustainable path for news, for now AMP Access only offers rudimentary paywall options which all require technical skills. Our aim is to answer that problem with Ampoool, the first dynamic SaaS paywall service.