AP Verify (Round 3)

United Kingdom Project type: large Associated Press Television News (AP)


AP Verify is a cloud-based newsroom tool that will combine machine learning and video recognition technologies with AP’s editorial expertise and market leading user generated content (UGC) verification process to automatically verify UGC. 

The solution

The importance of UGC to news coverage continues to grow and is anticipated to continue in the future. However sourcing and verifying UGC takes considerable time and resource with mistakes often leading to misleading news entering the public domain. AP Verify will automatically collect and assess the data needed to verify content, saving considerable editorial time and bringing trusted content to the news viewer quicker than ever before.