Bonsai (Round 5)

Sweden Project type: medium Bonnier News


Users should be served the most important news and content for them, and pay for it in proportion to the value added to their news experience. With the project, Bonnier News will explore extreme personalisation as a service and different users’ propensity to pay for this.

The solution

Bonnier News will use implicit and explicit user signals indicating direct user value to tailor a limited, highly personalised content selection for users. Leaving the era of continuous scrolling and page views, they wish to give the user the feeling of being done for the day.