Brand Lovers (Round 3)

Portugal Project type: large Impresa Publishing (IMPRESA SGPS)


Impresa and GetSocial have the ambition to develop an innovative Business Analytics solution to support EXPRESSO's customer centric business model in which revenue comes mainly from paid content and subscriptions, exploring the strong brand heritage in news and value-added content news.

The solution

Improve user knowledge with sophisticated sources of data. Manage user dynamics with targeted call to actions to increase subscription, retention and revenue. Progress to customer centric approach and Business Analytics with innovative features.