Corriere Digital Edition on smartphone (Round 5)
Summary
Corriere Digital Edition will use Machine Learning and Natural Language Understanding to personalise its content. The app will offer multiple ways to consume news: e-paper, real-time news, user customisable sections, the Newsgram story timeline format and audio articles.
The solution
The main goal is to redesign Corriere della Sera Digital Edition in order to reach a younger audience on smartphones. The market is observing a fast decline in tablet usage which has been the core device for the digital edition. This solution introduces innovative ways to enjoy the content and creates an engaging experience beginning with the uniqueness, quality and the accuracy of the Corriere Digital Edition brand.