CPM: Content Predictive Monetisation (Round 5)

France Project type: large OUEST-FRANCE


CPM's goal is to give emotion to their readers by republishing old content that is relevant to them. For example, what happened this day last year in their "places". They want to surprise people, to make them discover stories and engage readers to start discussion about their lives. The project goal is to increase reader engagement and montisation by publishing valuable content selected automatically by AI algorithms.

The solution

Ouest-France wants to increase the number of subscribers and life time of their subscriptions. To achieve this they will pick the most attractive content from existing data for each reader. This will be detected by an algorithm that predicts an impact score on audience, engagement and loyalty. This score will be defined by analysing ten years of digital audience data and finding patterns of popular articles.