Customer Value Accelerator - Improving conversion rate (Round 4)

Italy Project type: large GEDI Gruppo Editoriale S.p.A.


This project will be an aggregator, connecting publishers’ tools and systems, building marketing workflow for conversion, and providing smart recommendations. Publishers will gain a data-driven platform to address user conversion journeys step by step.

The solution

Media companies are struggling for effective solutions to increase the value of their audiences. The ideal conversion journey directs users through a funnel from casual, anonymous reader to loyal subscriber. But many publishers don’t know how to deliver an effective and specific call to action to the right cluster, at the right moment, in the right context. Or understand how to exploit any data collected. This product aims to help them increase signups, ARPU, the premium customer base and the frequency of anonymous visitors, while decreasing churn rate.