Data and analytics tool (Round 5)

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Estonia Project type: prototype AS SL Ă•htuleht (Parent company: AS Ekspress Grupp)

Summary

The project is to build and market test a data and analytics tool to enable an online publisher to offer additional services with the data that is being, and can be, collected day-to-day. End product is a platform that can be integrated with advertiser's webpage and display a live dashboard about users visiting that advertiser's webpage. The dashboard gives answers for questions such as how many of the users are interested in football, fishing, cooking? who are the best influencers for this audience?


The solution

The main challenge we are trying to overcome is finding a way to monetize our user generated data and competing for advertising revenues with data based ads platforms.