A tool that encourages donation through visualisation, dekoder.org will graphically display the benefit readers gain from reading content and the “symbolic debt” to the originator. The hope is the tool will nudge users to donate more generously and frequently.
Exploring the challenge of establishing sustainable revenue streams, dekoder is developing a tool to help online media and especially non-profits raise the volume of donations they receive. Innovating beyond the standard approach of pop-up reminders, dekoder’s tool will combine user activity and donation history to create visualised feedback that displays the value readers have gained from free content. The hope is that being confronted with this feedback will elicit a higher willingness in users to donate.
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