De Volkskrant Guide to Life (Round 5)

Netherlands Project type: large De Volkskrant, part of De Persgroep


The Guide to Life, a smart recommendation platform unlocks an archive of expert content and match it with readers’ personal needs. The Guide will identify the best lifestyle content and generate personalised pages, based on the readers’ interests. It will guide the reader and the reader will guide the publisher, as they learn what is important.

The solution

De Volkskrant has been publishing highly informative articles on topics that suit The Guide to Life since the beginning of the last century. They have augmented this content further with new multimedia formats. Instead of being scattered over different days and newspaper sections, this project will enable bundling our best articles - new and from our archives - to provide high-value information packages to the reader. In this way, they can serve the reader better and unlock the treasure trove of our archive.