Dynamic Interview Player

Netherlands Project type: prototype Butch & Sundance Media


The interview is a traditional part of journalism. And we think it will be around for a while. At the same time, it is not very well equipped to grasp your attention for a long time.

We are creating a dynamic interview player that helps the user to digest the interview in fluid presented little snippets, that feeds on his curiosity and is fuelled by a sense of control over his subject (the interviewee) - using subtitles to navigate.

The solution

Reinventing the traditional news interview