EASE - Engage adblockers for smart earnings (Round 4)

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Hungary Project type: medium Magyar Jeti Zrt.

Summary

EASE is a tool that lets publishers communicate efficiently and positively with adblocking users on their site.


The solution

Readers using adblockers represent a hidden value for publishers. Now sites operating mainly on advertising income can regain lost business opportunity in a friendly way. EASE (Engage Adblockers for Smart Earnings) lets publishers communicate with adblocking users in different, customisable ways. Instead of forcing anything onto readers who choose to block ads, the solution offers an alternative way to engage them that benefits everyone.