The Editorial Paywall Optimization Tool

Denmark Project type: prototype A/S Kristeligt Dagblad


Relevant staff will be informed whenever a winning placement has achieved statistical significance based on clicks, log-ins and conversions. Aggregated conversion data from tested articles will be easily available on an aggregated basis.

The solution

The Editorial Paywall Optimization project consists of the development of a tool, which will enable editorial staff to place and customize paywall placements by inserting tags into the body text of relevant articles.