European Research & Benchmarking Platform for News Media

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Belgium Project type: prototype International News Media Association (INMA)

Summary

Publishers and research houses across Europe execute many valuable research projects, on various industry topics such as native advertising, viewability, digital subscriptions, social media, e-commerce, device use, and comparative advertising revenues by platform. Yet there is no single place to collect the results of these research projects for a European-wide comparison. 

The solution

The International News Media Association (INMA) aims to develop such a platform so that its members can compare similar research projects and learn from each other as well as to inspire business projects by digital media trends across Europe.