European Research & Benchmarking Platform for News Media

Belgium Project type: prototype International News Media Association (INMA)


Publishers and research houses across Europe execute many valuable research projects, on various industry topics such as native advertising, viewability, digital subscriptions, social media, e-commerce, device use, and comparative advertising revenues by platform. Yet there is no single place to collect the results of these research projects for a European-wide comparison. 

The solution

The International News Media Association (INMA) aims to develop such a platform so that its members can compare similar research projects and learn from each other as well as to inspire business projects by digital media trends across Europe.