Explaain - Your News Companion

United Kingdom Project type: prototype Explaain


Explaain makes it easier to read the news. Our mission is to make every citizen in the world savvy, informed and engaged in current affairs.

We believe journalism is struggling because it can’t offer an experience to compete with social media, smartphone apps and other emerging technologies.

Publishers get increased engagement for zero extra effort, and readers get a personalised learning experience whenever they read the news.

The solution

Explaain integrates with publishers to instantly make their news articles interactive and user-friendly. It does this by adding smart, relevant context cards so readers can learn more about topics without leaving the page.