Free My Feed - Amplify reach of social posts to publisher’s websites (Round 4)

Norway Project type: medium Socius


The Free My Feed project will build a simple ad product enabling advertisers to promote their social posts through available inventory on publishers’ websites – opening up a new revenue stream for publishers who are currently excluded from social ad spend.

The solution

Brands spend enormous amounts of time and money creating content for social feeds, but up to 70% of the newsfeed is never seen and each network is a walled garden to the next. Unlike social networks, publishers’ webpages provide valuable context and brand-safe environments for branded content. The project will help publishers tap into social ad spend expected to reach $50B by 2019.