F.A.Z Audio (Round 5)

Germany Project type: medium Frankfurter Allgemeine Zeitung GmbH


In order for F.A.Z. to truly accompany the user throughout the day, they will create F.A.Z. Audio – a new platform to serve users audio content especially in situations when reading doesn't work.

The solution

The challenge in the development of "F.A.Z. Audio" lies in adaptation of F.A.Z. tonality on audio, development of a broadcast program with different formats, building a technical backend for program management and distribution to all available platforms, user management and individual program execution, organization of an advertising format and corresponding delivery system and extension of the existing paid offering through audio subscriptions.