This solution for publishers will provide a new way of rewarding users for their attention and helps marketers to present their best offers to a motivated audience. They also see it as great option to decentralize legacy workflow processes. Blockchain is the missing link for Russmedia Digital’s already successful engagement project and will add a whole new level of innovation and sovereignty to the future of publishing and it's monetisation.
The Blockchain has more potential for revolutionising a wide berth of activities for businesses than has yet been shown. When it comes to commerce, the integration of gamification techniques promise to go a step further in improving data collection, understanding user preferences, and ultimately capitalizing on this information. These leaps represent a tremendous advantage for developing more sustainable outreach efforts that are far more quantifiable all while delivering more targeted results. This Project aims to combine gamification with transparent and safe Blockchain technology for all future journalistic on- and offline transactions.
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