LuxembourgProject type: largeEuropean News Exchange S.A., RTL Group S.A.
Global AR News Exchange (GANE) is a marketplace that will allow AR News creators to buy readymade AR experiences, and to share the ones they have created or co-created. GANE will encourage standardization and streamlining of content production, so that the news organizations can use AR experiences as a storytelling device and an efficient way to engage their audience.
Creating AR experiences alone is cumbersome and expensive, even for organizations that are at the forefront of technology. The goal is to lower the barrier-to-entry for news organizations that want to release their first AR content.
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