Golden News - Targeting the millennial generation (Round 4)
Summary
Golden News aims to empower the millennial generation through a disruptive news offering – with editorial angles focused on engaging subject matter, bringing digital talents, interactive formats and strong brand identity to the news.
The solution
Engaging millennials with news content is a key challenge for traditional media. Golden News’ ambition is to produce informative and entertaining reporting featuring new voices and distributed on all platforms. Its success will be based on a diversified revenue model and a unique content production platform. To enhance editorial coverage and reduce production cost, the editorial newsroom will be using an innovative and collaborative platform enabling specific tasks in the content creation process to be outsourced to selected professional journalists, thus creating value for the whole news industry.