Harmony is a tool to centrally manage the user’s path, combining the organization of management of the user’s path, display ads and subscription offers, and capitalising on the right moment of the “reader’s journey” to maximize the benefits from user’s page view. The tool includes a recommendation engine based on an algorithm that analyses the Polish article text.
Advertising formats competing with subscription marketing campaigns are currently managed by separate systems and teams. Engaging users to read another article via recommendation mechanism is difficult due to the lack of available software in Polish text analysis. Harmony will increase engagement by implementing a scoring system that analyses users’ real time shopping potential, while providing recommendations of additional articles and ads to registered users.
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