SwitzerlandProject type: prototypeHeidi Média SA, publishing compagny of Heidi.news
Heidi Gender Tracker is a project that seeks to provide greater representation for women in the media. The tool, through the development of an algorithm, will scan articles and assess the balance of opinion between male and female voices - encouraging greater equality.
Female experts and opinion still lack visibility in the media, only representing 20% to 30% of the quoted sources found. There no tool currently available to fight this inequality and accurately measure the percentage of women covered. The hope is that by developing such a tool, greater equality can be created.
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