Index Pass (Round 6)

Hungary Project type: medium INDEX.HU Informatics Limited By Shares


With IndexPass, we aim to develop personal accounts for our audience, a concept which has two main pillars: first, a customisable landing page that can be tailored to better fit the individual reading habits. Second, a point system based on micro-transactions, aimed to provide our most committed readers with an opportunity to give immediate feedback on our articles and future projects. We want to create engaged communities centred around topics, so the most important stories can enjoy priority attention from both staff and readers.

The solution

Hit by state favouritism and declining advertising revenues, independent Hungarian media outlets are forced to find new sources of income to stay in business and maintain editorial independence. As access to news and information is critical in an imperilled democracy, instead of a paywall, we wish to develop a system that utilises gamification to get readers to take advantage of our customisation features, while encouraging them to rate our content, and support Index’s work-in-progress projects with micro-transactions.