BelgiumProject type: largeLA PRESSE.be – Alliance des médias d’information
INFOTELLIGENCE is a collaborative project between the 3 newspaper publishers in the French speaking part of Belgium. It will increase the engagement of our users by providing them, on all platforms and devices, personalized content based on their behaviour, their declarative needs and expectations and the publisher editorial DNA. The personalization will impact 3 components of our sites: news, ads and commercial offerings (e.g. subscriptions offers and diversification).
Collaboration based focus on user engagement
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