Innovative Integration

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Sweden Project type: medium MittMedia AB

Summary

'Innovative integration: A digital introduction to local news in a multicultural society' aims to create a new journalistic product that targets the Arabic-speaking people in the city of Gävle, Sweden. 


In close collaboration with our prospective readers and the advertisers, we will try to introduce a whole new audience to local journalism and thereby aiding the integration process of a foreign speaking group of people in Sweden.


“Our project targets a new audience and a new market and will hopefully contribute to a more open and democratic society. And along the journey we will hopefully learn things that develop our journalism, too.” Lisa Pehrsdotter, project owner at Mittmedia, Sweden.

The solution

A digital introduction to local news in a multicultural society