LOCAL ACTIVE - The geo-targetted instant offers app (Round 4)

United Kingdom Project type: prototype Johnston Press plc.


BOOM! is the geo-targetted instant offers app – a hyperlocal, mobile-focused service delivering location-based information, deals and news.

The solution

The aim is to give users the most up-to-date information and offers relating to where they live, work and travel to. At the same time BOOM! explores new ways to connect advertisers and consumers through related and timely offers. The prototype product will provide the immediacy demanded by consumers today, marrying their need for location-based news and information with geo-targeted deals and offers.