LoVer (Local and Vertical) is a project to establish a unified Single Sign-on to be the basis of a paywall and programmatic advertising common approach of more than 40 Spanish websites of local and vertical publishers.
A common strategy is needed among small and medium publishers to compete effectively. Paywall and programmatic advertising works better using data, and data is better when is declarative. So, the base of the project is to create a common Single Sign-on infra-structure to reinforce both strategies (paid and programmatic).
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