MorphL - AI-driven UI (Round 4)

Romania Project type: prototype Webcrumbz LTD


MorphL is a machine learning platform that empowers digital publishers to optimise engagement and conversion rates by predicting how users will interact with a user interface (UI).

The solution

MorphL will record various UI micro-metrics and automatically test different variations to identify the optimum combination that produces the best results. By doing this, it’s like having a 24/7 in-house R&D department keeping the application’s UI relevant and engaging, allowing publishers to do what they do best: create quality content.