Movement Profile Based Recommendation Engine for Hyperlocal News and Service Information

Germany Project type: large Schwäbischer Verlag GmbH & Co. KG


Local people still trust their local newspaper to tell them what's happening in their neighborhood. But, on the other hand, new forms of digital media have created new user expectations. For example, users expect important news to find them, instead of readers searching for news themselves. Too often, irrelevant content or information is shown, as there is no mechanism to target the right local content to the right users. How could we meet this user expectation in a better way? 

The solution

The project’s goal is to build an algorithm that targets local content to users based on their movement profiles.