NAWAC Project (No Article Without Audiovisual Content)

Spain Project type: large Grupo Heraldo


This approach allows to automatize tasks to be more efficient and aims to eliminate the creation of a “third newsroom”, the audiovisual.

NAWAC Project consists on the development of a new Cloudal video editor and new video services layers that will reduce “audiovisual” costs; dependance on pure video specialists; production time and hence, boost video generation, which will bring more audience and monetization.

The solution

NAWAC Project aims to eliminate the barriers for digital newspapers to produce, edit, publish and manage audiovisual content through a new technological innovation (‘Cloudal’ approach: Think Cloudly, edit locally) that combines the cloud benefits –automatization, scalability- with the local processing capacity of any device.