The News Quality Scoring platform adds a journalistic approach to advanced machine learning techniques to score articles and serve higher priced ads for the best scoring journalism – raising revenue per page as well as benefiting paid-for models.
Currently, there is no correlation between production costs associated with high-quality journalism and its tangible value. A story that required months of work and hundreds of thousands of euros to produce will carry the same unitary value as a news wrap hastily put together by an intern. NQS intends to correct that by matching premium advertising with value-added, high scoring content – operating in real-time and using algorithms. NQS will also improve the performances of recommendation engines, contribute to building advanced personalised products and open the way to innovative paid-for news packages.
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