Newsbub (Round 6)
Summary
The Newsbub project is Pokemon Go for news! They want to make news fun and easy to consume - and help publishers connect with young news consumers
The solution
Newsbub wants to help publishers connect with an audience of young news consumers. How do they propose to achieve this? They believe publishers need to engage youngsters in a language they speak, through gamification, local and interest-based communities and augmented reality contents consumed on mobile phones. Newsbub wants to be the provider of this new language and a bridge between publishers and their younger audience