Newsroom Democracy Radar (Round 3)

Romania Project type: medium Media Bit SRL


Develop a tool that gathers public opinion at scale from publishers' existing audiences, on their properties, and provides statistically meaningful sampling and representative output. 

The solution

The Newsroom Democracy Radar will put representative polling into the hands of every journalist in our newsroom, and open up to journalists across the news ecosystem after initial launch. Editors will be able to ask questions that matter to hundreds of thousands of readers across news properties, and for the first time have the ability to receive detailed, statistically meaningful results in real-time. The project will break filter bubbles, change user engagement and data journalism for the better, tangibly cut newsroom costs, and build up a new way for newsrooms to monetize their audiences in a constructive, non-invasive way.