Personalised daily news briefings on virtual assistants (Round 5)

Italy Project type: prototype Good Morning Italia srl


Good Morning Italia is currently developing a news platform capable of delivering personalised daily news briefings via email and mobile apps. This project is testing the delivery of a breifing to smart speakers subscribers whilst collecting feedback to improve the quality of the breifing, and in general find innovative ways to integrate the virtual assistant powered tools into a diverse media diet. 

The solution

Smart speakers can be used as an interactive bi-directional channel, and not just as a voice-controlled radio. There is huge potential to help news consumers to be more informed in a seamless and smart way. Good Morning Italia plans to develop extensive UX testing to find the best way to extend the use of their daily briefing, and more widely to understand how news organisations could exploit the potential of smart speakers.