The Pink News Advocacy Platform (Round 5)

United Kingdom Project type: medium PinkNews


The PinkNews Advocacy Platform will help connect readers who care about a particular LGBT+ issue to those advocating for equality in our society. The platform will provide a new revenue stream for niche publishers while at the same time helping charities and activists raise money and gain public support for their cause.

The solution

After reading a news article or watching a video on an issue they care about, readers rarely find a concrete, immediate way to take action. At the moment, all they can really do is comment, share or like. The PinkNews Advocacy Platform is for readers who want to do more, to connect them to charities and activists who are striving to change the world, offering them a number of unique actions to take after consuming content.