Pledge (Round 5)

Germany Project type: medium Followistic UG


Pledge is designed to empower freelance journalists with a new source of revenue: the goodwill of their readers. The project aim is to enable journalists to build a network of supporters out of their existing readership.

The solution

Pledge enables freelance journalists to diversify their revenue stream by building a robust network of loyal readers who voluntarily contribute to the journalist's income.These supporters will pledge up to 10 euros per month to their favourite journalist(s), showing their appreciation for the existing work the journalist does. The journalist does not need to create additional content but instead monetises the goodwill of readers.