POLITYKA - Real time business intelligence (Round 4)
Summary
POLITYKA initiates a real-time business intelligence unit within the publishing house, providing new analytical and marketing skills and an extended set of tools for editorial teams and marketing specialists.
The solution
To use a real-time intelligence unit to deepen the knowledge of the audience and adjust business processes according to that knowledge. They aim to enhance sales in digital channels, increase the income from current subscribers and e-commerce and gain new readers, converting them into subscribers.