Premium Semantic Communities - boosting user engagement (Round 4)

Italy Project type: large Società Athesis S.p.A.


This is a new internet portal for digital communities – each focused on a specific topic, with regular contributions from dedicated journalists, and each able to contribute, share and access additional premium services.

The solution

The aim of this project is to boost user engagement on the digital properties of Gruppo Editoriale Athesis. It will test the concept of ‘guided communities’, where participation and discussion are stimulated by new and original content published on a regular basis. Semantic technologies and artificial intelligence will assist in determining the topics that are popular and trending, as well as those topics that are fading.