A Prototype for Context Sensitive User Notification.

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Germany Project type: prototype Heilbronner Stimme GmbH & Co. KG

Summary

Most news is consumed in time and in otherwise constrained environments and are thus competing not only with other news offerings over various channels but also with the schedule and daily habits of the recipient let alone the challenge to get the users attention in the first place. We like to look at this [project] as a very user centric approach that we would want to open source after successful completion.

The solution

Our goal is to dramatically increase the user’s interaction with notifications and increase engagement by offering highly individualized content.