PS Plus (Round 5)
Summary
PS Plus combines a non-profit oriented referral program with a smart paywall solution. Readers who are able to pay will be incentivised to subscribe, share and support PS' non-profit mission and readers around the world who can't afford their own subscriptions. Tracking behavior and reading preference will enable PS to serve the right paywall offer, referral program incentive and, most importantly, content at the right time via on-site and email messaging.
The solution
PS Plus seeks to help publishers, especially non-profit publishers, monetise content online through an innovative, smart paywall approach that combines content sharing, community building, gamification, mission support and incentivises subscribers through a cash referral program.